Over the past few years, we've worked tirelessly to make SHEA YEAH even better—for your skin, for the environment, and for you. 2025 marks a major milestone for us: We've redesigned, improved, and taken all of our products to a new level. What's new? And why you should know.
100% organic certified 🌿
Since the beginning of 2025 , all SHEA YEAH products have been certified organic according to the Ecocert standard – without exception. We have further refined the recipes and increased the organic content in all formulas.
👉 For you this means: even purer, even higher quality natural cosmetics that respect your skin and care for it gently.
New packaging: plastic-free & recyclable
You've spoken. We've listened. We're now using the monomaterial Uni-Alu , which is fully recyclable—making our entire product range plastic-free .
Longer, natural shelf life
Thanks to outstanding results in independent laboratory tests, we were able to increase the shelf life of all our body butters from 2 to 3 years . This is now happening continuously.
Dermatologically tested - more safety & control
All products are now voluntarily dermatologically tested. This isn't mandatory for natural cosmetics, but it's a further step for us to offer you the best possible care and even greater confidence .
Product range & packaging design optimized
Based on three years of customer feedback, we have streamlined and optimized our product range . At the same time, we have revised the packaging design: clearer, more modern, and unisex.
New design. Shea body butter with a mint scent.
Price adjustment & future outlook
A new pricing structure will take effect on August 1, 2025. It's based on our long-overdue repricing. We're finally moving away from standard pricing, because every product is slightly different in its development, testing, manufacturing, raw material purchasing, and so on.
This step is essential for long-term survival in this market. The market is fierce, and competition, even from international sources, is constantly increasing. The pressure is correspondingly high. Especially in these circumstances, it's important to have a clear positioning and quality, and to constantly monitor it. As a small company, this is a major challenge. But I know we'll continue to make it. Thanks in no small part to the fantastic SHEA YEAH COMMUNITY.
Thank you for accompanying me on this journey – without you, SHEA YEAH and our commitment to skin- and environmentally friendly natural cosmetics would not be what it is today.
Warmly ❤️
Sandra
Founder SHEA YEAH & Natural Cosmetician
