About us

The Story behind SHEA YEAH

We rethink time-tested traditions!

Sandra, the founder of SHEA YEAH, became fascinated with the production of ointments, balms and oil extracts through her training as a farmer in a Swiss convent. There, it was customary to make one's own creams and the like for everyday use with the help of numerous Swiss herbs. These natural cosmetic recipes according to old traditions were very appealing to her sensitive skin and from then on Sandra mixed her own cosmetics.

Frauenkloster Schweitz
Pflanzen-Tradition Ghana

She came to the unusual combination of these herbs with unrefined shea butter when she felt the soothing and moisturising effects on her own body during a stay in Ghana. She incorporated them into her previous formulations and was thrilled with the results. Since then, Ghanaian shea butter and Swiss herbs have been fused together to create SHEA YEAH's water-free natural cosmetic products.

The founder

I was born and raised in Zurich, Switzerland. After school and a commercial apprenticeship, I packed my bags to discover the wide world. On the way, I fell in love with a circus artist and from then on earned my living as a street performer. Back in Switzerland, I worked as a trainer in a children's circus and also performed there as a variety artist. I spent the winter months in the mountains - on the ski slopes during the day and in a hotel where I worked at night.

Later, I trained as a farmer in a women's convent, worked in various fields and then learned the online business from scratch at a web design agency. When I moved to the communications department of an international non-profit organisation, I started to build up SHEA YEAH on the side.

In addition to my existing knowledge, I trained as a natural cosmetician while working. After four years at SHEA YEAH as a part-time job, I ventured into self-employment in 2020. Today I can say that I am glad I took this step. My various professional experiences are now perfectly combined in my everyday work. Who would have thought that :)

Less is more - water-free natural skincare

However, the good old calendula and comfrey ointments, which were mixed according to old recipes by our mothers and grandmothers, were always without water. Today, this so-called "waterless beauty principle" is experiencing a new boom worldwide - and rightly so, because waterless cosmetics have many advantages for people and the environment. Learn more in our blog.


A conscious focus on the ingredients

Wherever possible, we use organically grown, wild and natural ingredients. Our shea butter is unrefined and comes from controlled organic cultivation. The herbs come 100% from Switzerland and are tried and tested. Vegetable oils are also used cold-pressed whenever possible. Only the most essential ingredients are used in our formulas to make your skin radiant.

#skinimalism #lessbutbetter

With the shea butter and the herbs, we go straight to the origin of the plants back: To Ghana and Switzerland. In both places, valuable knowledge about plants has been cultivated and preserved for generations. With the best from both countries, we create care products for a whole new skin feeling.





in Germany

For a conscious approach to production

For us, working with suitable partners who share our philosophy is the most important ingredient for honest business. That is why we work with a production partner who cares as much about sustainable action as we do. As an innovator, developer and manufacturer of high-quality (natural) cosmetics, the company has been balancing its CO2 emissions since 2016, among other things, and has been reducing emissions ever since. The topic of diversity is also actively addressed and always present in the company.

The high level of internal awareness regarding sustainability ensures a conscious focus on the manufacturing of products among the employees. For example, it has been possible to significantly reduce the amount of waste produced during production. The investment in resource-efficient production technology also enables material and energy savings.

By the end of 2022, all of our partner's activities are to be climate-neutral. The CO2 emissions that cannot be avoided will be neutralised through appropriate compensation. We are proud to have such a conscious partner at our side and to constantly improve together with them.

Our milestones since foundation

2016: SHEA YEAH's online shop goes live

2017: Extensive product research in the country of origin of shea butter, Ghana.

2017: Move into the first production facility - a studio in Zurich's Old Town

2018: Membership in Global Shea Alliance

2018: Visit to the Shea Centre in Ghana

2018: Listing of the first SHEA YEAH products in selected pharmacies, drugstores and shops in Switzerland.

2018: The first media echo

2019: Training as a natural cosmetician

2019: Visit to the Global Shea Conference in Ghana

2019: Start of cooperation with Bellevue Pharmacy

2021: Appearance on the Vox start-up show "Die Höhle der Löwen" - Ralf Dümmel joins as an investor

2022: Broadcast of the programme and start of sales throughout the EU area

Learn more about SHEA YEAH